Citrus Connections

Practice 02 — Grow

Advertising and digital marketing

Search, paid media, marketplace and lifecycle work, reported against margin rather than impressions. We will tell you when a channel cannot clear your unit economics instead of spending into it.

24 services across 8 areas

01

Marketing strategy

3 services

The plan that decides where the budget goes, and how you will know if it worked.

Channel strategy and budget model

We model contribution margin by channel at your real unit economics, then allocate spend to the ones that can actually clear it.

You receive
Channel model, 12-month budget plan

Measurement setup

GA4, server-side tagging and conversion definitions configured so the numbers in your reports reconcile with the numbers in your bank account.

You receive
Tracking implementation, QA report, dashboard

Launch planning

A dated launch sequence covering inventory, reviews, ad ramp and PR, so the campaign does not start before stock lands.

You receive
Launch calendar, owner-assigned task list
02

Search engine optimisation

3 services

Technical, content and authority work against a defined keyword set.

Technical SEO audit and remediation

Crawl, index and Core Web Vitals work — we fix the issues rather than handing you a 60-page PDF listing them.

You receive
Audit, prioritised fix list, implemented changes

Keyword and content mapping

Keyword research mapped to specific URLs and intents, so two pages never compete for the same query.

You receive
Keyword map, content brief set

Digital PR and link acquisition

Earned links from trade and consumer press through genuine story placement. No paid link networks.

You receive
Placement report, live link log
03

Paid search and shopping

3 services

Google, Bing and Shopping campaigns managed to a target return.

Search and Shopping management

Campaign build, bid strategy and search-term management against an agreed target ROAS or CPA — reviewed weekly, not monthly.

You receive
Live campaigns, weekly report, change log

Product feed optimisation

Merchant Center feed structure, attribute enrichment and disapproval fixes, which is usually the fastest available Shopping win.

You receive
Optimised feed, feed rules, error monitor

Landing page testing

Structured A/B tests on the pages the traffic lands on, run to significance before a winner is called.

You receive
Test plan, results with confidence intervals
04

Social and paid social

3 services

Meta, TikTok and Pinterest — creative and buying together.

Paid social buying

Campaign structure, audience testing and creative rotation, with spend moved on performance rather than left to autopilot.

You receive
Live campaigns, weekly report, creative queue

Performance creative production

Batches of video and static concepts built specifically to be tested against each other, shot with the product in use.

You receive
Creative batches, performance breakdown by concept

Organic and community

Publishing calendar and community response, tuned to the two or three platforms your buyers actually use.

You receive
Content calendar, response guidelines
05

Web design and development

3 services

Sites built to convert and to be edited by your team.

Design and build

Custom design and front-end build with a defined performance budget — measured on a mid-range Android on 4G, not a desktop.

You receive
Live site, Lighthouse report, source

Conversion rate optimisation

Session recording and funnel analysis to find where people drop, then tested fixes against the drop-off points that cost the most.

You receive
Funnel analysis, test roadmap, results

Accessibility remediation

WCAG 2.2 AA audit and fixes, covering contrast, keyboard operation and screen reader behaviour.

You receive
Audit, remediated site, conformance statement
06

Content marketing

3 services

Written and shot assets tied to the keyword map and the funnel.

Editorial production

Articles, comparisons and buying guides written by people briefed on the product, then reviewed by someone who has held it.

You receive
Published articles, editorial calendar

Product photography and video

Studio and in-use photography, plus the video variants each channel needs at its own aspect ratio.

You receive
Retouched image library, video cutdowns

Email and lifecycle

Welcome, abandonment, post-purchase and win-back flows built and revenue-attributed per flow.

You receive
Live flows, templates, per-flow revenue report
07

eCommerce growth

3 services

Growing revenue per session on the store you already have.

Merchandising and pricing

Collection structure, bundle design and price testing to lift average order value without cutting margin.

You receive
Merchandising plan, bundle set, price tests

Retention and subscription

Repeat-purchase programmes and subscription mechanics, measured on cohort retention rather than signup count.

You receive
Programme build, cohort retention reporting

Analytics and reporting

One dashboard covering every channel with a single agreed definition of a conversion, so channels stop double-claiming sales.

You receive
Dashboard, attribution model, monthly review
08

Marketplace marketing

3 services

Amazon and Walmart — listing, advertising and defence.

Listing optimisation

Title, bullet, backend-term and image work driven by indexed search volume, plus A+ content and Brand Story modules.

You receive
Optimised listings, A+ modules, index check

Sponsored ads management

Sponsored Products, Brands and Display managed to a target ACOS, with search-term harvesting into exact-match campaigns.

You receive
Campaign structure, weekly report, ACOS tracking

Review and account health

Compliant review generation, plus monitoring for suppressed listings, hijackers and account health warnings.

You receive
Review programme, health monitoring, alerts

Next step

Tell us what you are making

Send a sentence or a spec sheet — either works. We will come back with what we think it takes, what it is likely to cost, and whether we are the right people for it.

Start a project