Practice 01 — Build
Product development and manufacturing
From a first market study to a pallet of finished goods with your name on it. Take the whole chain or any single link — most clients start with two or three and add more once the first one lands.
34 services across 11 areas
01
Market research
3 services
Before tooling money gets spent, we find out whether the thing should exist.
Category and opportunity sizing
We size the addressable category, map price bands, and identify where margin actually sits — so you know the ceiling before you commit to a mould.
- You receive
- Sizing model, price-band map, go/no-go memo
Competitive teardown
We buy the three closest competitors, take them apart, and document construction, materials, part count and likely landed cost.
- You receive
- Teardown report with photos and cost estimate
Demand and review-mining analysis
We read the one- and two-star reviews on competing products at scale and turn recurring complaints into a requirements list.
- You receive
- Ranked complaint list mapped to design requirements
02
Product design
3 services
Industrial design that survives contact with a factory.
Concept development
Three to five distinct directions, sketched and rendered, each with a rough part count and manufacturing route so you can compare on cost and not just looks.
- You receive
- Concept boards, renders, comparison matrix
Industrial design and CMF
Form, ergonomics, and the colour/material/finish spec — including the Pantone and texture callouts your factory will actually be held to.
- You receive
- CMF spec sheet, control samples
Design for manufacture review
We take the design back apart looking for undercuts, wall-thickness problems, and tolerance stack-ups before they become tooling change orders.
- You receive
- DFM report with flagged revisions
03
Mechanical design and engineering
3 services
Production-intent CAD, drawings and tolerances.
Production CAD and detailing
Parametric models built to be handed to a toolmaker, with a full drawing package: GD&T, critical dimensions, and a bill of materials.
- You receive
- STEP + native CAD, 2D drawings, BOM
Tolerance and fit analysis
Stack-up analysis across mating parts so assemblies close correctly at the extremes of the tolerance band, not just at nominal.
- You receive
- Stack-up study, revised dimension set
Material selection
Resin and alloy selection weighed against cost, cycle time, regulatory requirements and end-of-life — with named grades, not categories.
- You receive
- Material spec with named grades and suppliers
04
Electronic design
3 services
Schematic through to a board a contract manufacturer can build.
Schematic and PCB layout
Circuit design and board layout with component selection driven by real availability, not just the ideal part.
- You receive
- Schematic, Gerbers, pick-and-place files, BOM
Firmware development
Embedded firmware, power management and any radio stack the product needs, written to be field-updatable.
- You receive
- Source, build pipeline, OTA update path
Compliance pre-testing
Pre-scan for FCC, CE and UKCA before the formal lab booking, so the first official test is not the one that fails.
- You receive
- Pre-scan results, remediation plan
05
Software development
3 services
The app, dashboard or cloud layer that ships with the hardware.
Companion app development
iOS and Android apps for connected products, including pairing flows, which is where most connected hardware loses its customers.
- You receive
- Store-ready builds, source, release process
Backend and device cloud
Device provisioning, telemetry and account infrastructure sized for your actual unit forecast rather than a hypothetical one.
- You receive
- Deployed infrastructure, API docs, runbook
Test and QA automation
Automated regression suites so firmware and app updates do not quietly break the product after launch.
- You receive
- Test suite, CI pipeline
06
Brand identity
3 services
A name and identity that clears trademark and survives a 200-pixel thumbnail.
Naming and trademark screening
Candidate names run through a preliminary knockout search before you fall in love with one that is already registered in your class.
- You receive
- Name shortlist, screening report
Identity system
Logo, type, colour and layout rules, tested at the sizes it will actually be used — a marketplace thumbnail and a moulded-in logo included.
- You receive
- Logo files, brand guide, asset library
Brand voice and messaging
The claims you can defend, the words you use for the product, and the ones you avoid for regulatory reasons.
- You receive
- Messaging framework, claim substantiation notes
07
Packaging design
3 services
Structural and graphic packaging that passes drop tests and marketplace rules.
Structural packaging
Carton, insert and protection design tuned to your actual freight route, then validated against ISTA drop and vibration testing.
- You receive
- Dielines, structural samples, ISTA test report
Retail and marketplace graphics
Print-ready artwork meeting both retailer planogram specs and Amazon frustration-free packaging requirements where relevant.
- You receive
- Print-ready artwork, packaging spec sheet
Regulatory marking
Country-of-origin, recycling, safety and barcode marks placed correctly for each market you sell into.
- You receive
- Marked-up artwork, compliance checklist
08
Manufacturing and sourcing
4 services
Factory selection, tooling and the quality system that keeps units consistent.
Factory identification and audit
We shortlist factories against your volume and quality needs, then audit on site — equipment, capacity, certifications and current customers.
- You receive
- Audited shortlist, audit reports, quotes
Tooling management
Tool design review, T1 sample inspection and the revision cycle through to approved first article. Tooling ownership stays with you.
- You receive
- Tooling agreement, T1/T2 reports, golden sample
Quality control and inspection
Inspection criteria written to AQL levels you agree in advance, with during-production and pre-shipment checks.
- You receive
- QC plan, inspection reports, defect log
Freight and import
Freight booking, HS classification, duty estimation and customs paperwork through to your warehouse or an FBA facility.
- You receive
- Landed cost model, shipping documents
09
Prototyping and testing
3 services
Physical parts in hand at each decision point.
Rapid prototyping
SLA, SLS and CNC parts for form and fit review, generally back within a week of releasing files.
- You receive
- Physical prototypes, review notes
Functional and durability testing
Cycle, drop and environmental testing against a written protocol, so failures show up in your hands rather than a customer's.
- You receive
- Test protocol, results, failure analysis
User testing
Moderated sessions with people from your actual buyer group, recorded and cut to the moments that should change the design.
- You receive
- Session recordings, prioritised findings
10
Intellectual property
3 services
Coordination with your counsel — we prepare, they file.
Prior-art and freedom-to-operate searching
Patent and design-registration searching to flag obstacles early. We prepare the evidence; your attorney gives the legal opinion.
- You receive
- Search report, annotated references
Filing support
Drawings, specifications and technical descriptions prepared to the standard your patent attorney needs to file.
- You receive
- Formal drawings, technical description
Marketplace brand protection
Amazon Brand Registry enrolment and takedown workflow for counterfeit and hijacked listings.
- You receive
- Registry enrolment, enforcement playbook
11
eCommerce build
3 services
The store, the listings, and the systems behind them.
Storefront build
Shopify or WooCommerce builds with the checkout, subscription and tax logic configured — not just a theme installed.
- You receive
- Live store, admin handover, documentation
Marketplace listing setup
Amazon, Walmart and Target Plus listings built with correct category attributes, variation structure and A+ content.
- You receive
- Live listings, A+ modules, flat files
Inventory and fulfilment integration
Connecting your store, 3PL and marketplaces so stock counts stay accurate across channels.
- You receive
- Integrated stack, sync monitoring
Next step
Tell us what you are making
Send a sentence or a spec sheet — either works. We will come back with what we think it takes, what it is likely to cost, and whether we are the right people for it.