Category and opportunity sizing
We size the addressable category, map price bands, and identify where margin actually sits — so you know the ceiling before you commit to a mould.
Sizing model, price-band map, go/no-go memo
PRODUCT RESEARCH · DESIGN · ENGINEERING
Research, design, engineering, software, prototyping, brand identity, packaging, and eCommerce implementation can be engaged as one connected product-development system or as a specific stage. Sourcing and procurement are available through a parallel practice.
Connected workflow
Research, design, engineering, testing, suppliers, packaging, and launch stay connected so decisions do not get lost between separate vendors.
Complete capabilities
Open a category for the detailed scope and typical deliverables.
Before tooling money gets spent, we find out whether the thing should exist.
We size the addressable category, map price bands, and identify where margin actually sits — so you know the ceiling before you commit to a mould.
Sizing model, price-band map, go/no-go memo
Review representative competing products and document construction, materials, feature choices, packaging, and likely manufacturing considerations to inform the requirements.
Competitive review, visual findings, product requirement implications
We read the one- and two-star reviews on competing products at scale and turn recurring complaints into a requirements list.
Ranked complaint list mapped to design requirements
Industrial design that survives contact with a factory.
Three to five distinct directions, sketched and rendered, each with a rough part count and manufacturing route so you can compare on cost and not just looks.
Concept boards, renders, comparison matrix
Form, ergonomics, and the colour/material/finish spec — including the Pantone and texture callouts your factory will actually be held to.
CMF spec sheet, control samples
We take the design back apart looking for undercuts, wall-thickness problems, and tolerance stack-ups before they become tooling change orders.
DFM report with flagged revisions
Production-intent CAD, drawings and tolerances.
Parametric models built to be handed to a toolmaker, with a full drawing package: GD&T, critical dimensions, and a bill of materials.
STEP + native CAD, 2D drawings, BOM
Stack-up analysis across mating parts so assemblies close correctly at the extremes of the tolerance band, not just at nominal.
Stack-up study, revised dimension set
Resin and alloy selection weighed against cost, cycle time, regulatory requirements and end-of-life — with named grades, not categories.
Material spec with named grades and suppliers
Schematic through to a board a contract manufacturer can build.
Circuit design and board layout with component selection driven by real availability, not just the ideal part.
Schematic, Gerbers, pick-and-place files, BOM
Embedded firmware, power management and any radio stack the product needs, written to be field-updatable.
Source, build pipeline, OTA update path
Identify likely electrical and radio compliance requirements and coordinate appropriate pre-compliance checks before formal third-party testing.
Compliance requirement list, coordinated test findings, remediation actions
The app, dashboard or cloud layer that ships with the hardware.
iOS and Android apps for connected products, including pairing flows, which is where most connected hardware loses its customers.
Store-ready builds, source, release process
Device provisioning, telemetry and account infrastructure sized for your actual unit forecast rather than a hypothetical one.
Deployed infrastructure, API docs, runbook
Automated regression suites so firmware and app updates do not quietly break the product after launch.
Test suite, CI pipeline
A name and identity that clears trademark and survives a 200-pixel thumbnail.
Candidate names run through a preliminary knockout search before you fall in love with one that is already registered in your class.
Name shortlist, screening report
Logo, type, colour and layout rules, tested at the sizes it will actually be used — a marketplace thumbnail and a moulded-in logo included.
Logo files, brand guide, asset library
The claims you can defend, the words you use for the product, and the ones you avoid for regulatory reasons.
Messaging framework, claim substantiation notes
Structural and graphic packaging that passes drop tests and marketplace rules.
Develop carton, insert, and protection concepts around the product, distribution route, retail needs, and agreed testing requirements.
Dielines, structural concepts, sample and testing plan
Print-ready artwork meeting both retailer planogram specs and Amazon frustration-free packaging requirements where relevant.
Print-ready artwork, packaging spec sheet
Country-of-origin, recycling, safety and barcode marks placed correctly for each market you sell into.
Marked-up artwork, compliance checklist
Factory selection, tooling and the quality system that keeps units consistent.
Prepare production files and coordinate tooling review, sample rounds, revision tracking, and approval criteria before volume manufacturing begins.
Manufacturing-readiness review, tooling tracker, sample and approval record
Physical parts in hand at each decision point.
SLA, SLS and CNC parts for form and fit review, generally back within a week of releasing files.
Physical prototypes, review notes
Cycle, drop and environmental testing against a written protocol, so failures show up in your hands rather than a customer's.
Test protocol, results, failure analysis
Moderated sessions with people from your actual buyer group, recorded and cut to the moments that should change the design.
Session recordings, prioritised findings
Coordination with your counsel — we prepare, they file.
Patent and design-registration searching to flag obstacles early. We prepare the evidence; your attorney gives the legal opinion.
Search report, annotated references
Drawings, specifications and technical descriptions prepared to the standard your patent attorney needs to file.
Formal drawings, technical description
Amazon Brand Registry enrolment and takedown workflow for counterfeit and hijacked listings.
Registry enrolment, enforcement playbook
The store, the listings, and the systems behind them.
Shopify or WooCommerce builds with the checkout, subscription and tax logic configured — not just a theme installed.
Live store, admin handover, documentation
Amazon, Walmart and Target Plus listings built with correct category attributes, variation structure and A+ content.
Live listings, A+ modules, flat files
Connecting your store, 3PL and marketplaces so stock counts stay accurate across channels.
Integrated stack, sync monitoring