COMPLETE CAPABILITIES
Services that connect customer growth with product execution.
Choose the advertising, eCommerce, product-development, sourcing, or manufacturing capability that matches the work in front of you.
ADVERTISING & MARKETING
Advertising and marketing
Strategy, acquisition, conversion, retention, eCommerce, marketplaces, and omnichannel advertising.
Digital marketing strategy
A measurable operating plan connecting audience, offer, channel, budget, launch timing, and reporting.
- Digital Marketing Strategy DevelopmentDefine the customer journey, priority channels, offers, operating cadence, and performance indicators before production or media spend begins.
- Analytics, Measurement & ReportingConfigure analytics, conversion definitions, events, attribution, dashboards, and quality checks so marketing, commerce, and sales teams work from the same numbers.
- Integrated Omnichannel MarketingCoordinate digital, marketplace, email, social, streaming, and traditional touchpoints around one audience and offer strategy.
Search engine optimization (SEO)
Technical, local, content, authority, and AI-search work organized around defined queries and measurable visibility.
- Search Engine Optimization Strategy and ManagementPlan and manage technical, on-page, content, and authority work against an agreed keyword and conversion framework.
- Local SEOImprove local discoverability through location architecture, local content, business-profile optimization, and citation consistency.
- Technical SEO & RemediationIdentify and correct crawl, indexation, rendering, site-speed, structured-data, redirect, and internal-linking problems rather than only reporting them.
- AI SEO ServicesStructure content and entity signals for discovery across traditional search and AI-assisted answer experiences without replacing core SEO fundamentals.
- SEO AuditsEvaluate technical health, content coverage, authority, local visibility, and conversion pathways, then prioritize work by expected impact and effort.
- Keyword and content mappingMap priority queries and search intent to specific pages so content supports the customer journey without internal competition.
- Domain Authority and Competitor AnalysisBenchmark backlink quality, content coverage, rankings, and authority indicators against relevant competitors.
- Google Business Profile ManagementMaintain business information, categories, services, imagery, updates, and review workflows for local visibility.
Conversion rate optimization (CRO)
Research and testing focused on the points where visitors hesitate, abandon, or fail to complete the intended action.
- Conversion Rate OptimizationImprove conversion pathways through research, funnel evidence, prioritized hypotheses, controlled experiments, and validated design or content changes.
- Landing Page Design, Testing & AnalyticsDesign focused campaign pages, configure page-level measurement, and test messaging, offers, forms, layout, and calls to action against defined conversion goals.
- Lead Generation ServicesConnect traffic acquisition, offers, forms, qualification, routing, and follow-up into a measurable lead pipeline.
Pay per click and paid media
Search, shopping, video, display, streaming, and programmatic campaigns managed against defined commercial targets.
- Paid Search & PPC ManagementPlan, build, monitor, and optimize paid-search and shopping campaigns with documented targeting, budgets, bidding, search-term controls, landing pages, and conversion definitions.
- Google Ads ManagementManage Search, Shopping, Performance Max, Display, and video campaigns according to the account objective and available data.
- Microsoft/Bing Ads ManagementExtend paid-search coverage through Microsoft Advertising with platform-specific structure, targeting, and reporting.
- YouTube Ads ManagementPlan and manage YouTube video campaigns by audience, placement, creative format, objective, and measurement.
- Programmatic AdvertisingPlan audience, inventory, frequency, brand-safety, creative, and measurement requirements for programmatic media.
- Hulu and Streaming AdvertisingDevelop streaming-video media plans with audience, geography, creative, frequency, and measurement requirements.
- Product Feed & Google Merchant Center ManagementConfigure Merchant Center and improve product titles, attributes, categorization, rules, diagnostics, shipping, tax, promotions, and feed maintenance.
Social media marketing
Organic strategy, publishing, brand management, influencer coordination, community response, and performance creative.
- Social Media Strategy & ManagementDefine platform roles, brand voice, content pillars, publishing cadence, approvals, organic content, community response, customer engagement, and performance reporting across selected channels.
- Influencer ManagementIdentify, screen, brief, contract, coordinate, and evaluate creators whose audience and content fit the brand objective.
- Social Content & Performance CreativeProduce batches of platform-ready static and video concepts for structured testing across paid and organic social channels.
Social media advertising
Paid campaign planning and management across major social platforms with channel-specific creative and measurement.
- Paid Social AdvertisingPlan and manage campaign structure, audiences, budgets, placements, bids, creative rotation, conversion events, and reporting across relevant paid-social platforms.
- Meta Advertising — Facebook & InstagramBuild and manage Meta campaigns across Facebook and Instagram feeds, Stories, Reels, and other relevant placements using defined audiences, creative, offers, and conversion events.
- LinkedIn AdvertisingRun LinkedIn campaigns by company, role, industry, account list, or professional audience with lead and conversion tracking.
- X (Twitter) AdvertisingPlan and manage X advertising around audience interests, conversations, keywords, creative, and campaign objectives.
- TikTok AdvertisingDevelop short-form paid campaigns with platform-native creative, audience testing, and conversion measurement.
- Pinterest AdvertisingUse search and discovery behavior on Pinterest to promote products, collections, and content with measurable campaign goals.
- LinkedIn Sales NavigatorConfigure account and lead searches, lists, alerts, workflows, and reporting to support structured B2B outreach.
Link building and digital PR
Earned authority work based on relevant stories, relationships, resources, and editorial value rather than paid link networks.
- Link BuildingDevelop and execute a link-acquisition plan based on relevant publications, resources, partnerships, and content assets.
- Digital PR & Journalist OutreachDevelop legitimate story angles and conduct targeted outreach to journalists, publishers, and relevant industry sources to earn coverage and authoritative links.
Web design and development
Responsive websites and landing experiences designed around usability, content management, accessibility, performance, and conversion.
- Custom Website Design & DevelopmentPlan and build an original information architecture, interface, content system, integrations, responsive behavior, and conversion path based on the brand and business requirements.
- Brand Strategy & IdentityDefine the positioning, visual identity, message hierarchy, and practical brand rules needed across websites, campaigns, marketplaces, packaging, and sales materials.
- WordPress Website DesignDesign and build an editable WordPress website with structured templates, responsive behavior, and documented administration.
- Website HostingSet up and manage hosting, domains, SSL, backups, monitoring, staging, and deployment workflows appropriate to the website.
- Website Accessibility & RemediationAssess and correct contrast, keyboard, focus, labeling, structure, and assistive-technology issues against documented accessibility standards without making unsupported legal claims.
Web infrastructure and platforms
Cloud, application, CMS, maintenance, security, and integration support behind websites and digital products.
- Google Cloud Platform ImplementationPlan and configure Google Cloud services for web applications, hosting, data, security, and operational requirements.
- Amazon Web Services InfrastructureDesign and configure AWS hosting, storage, delivery, monitoring, and security services appropriate to the application.
- Shopify, Wix, GoDaddy and WooCommerce SupportBuild, configure, migrate, or improve commerce sites across commonly used hosted and self-managed platforms.
- Website Maintenance and SupportManage updates, backups, monitoring, security reviews, content changes, and technical issue resolution.
- Web Application IntegrationConnect websites and applications to CRM, email, analytics, inventory, payment, and other business systems.
Media production
Video, photography, testimonials, product imagery, and channel-ready assets produced for defined marketing uses.
- Video ProductionHandle concept, script, pre-production, filming, editing, captions, and channel-specific versions.
- Video Testimonial ServicesPlan, record, edit, and package customer or stakeholder interviews with appropriate permissions and supporting footage.
- Product Photography & VideoProduce studio and contextual product photography plus channel-ready video formats based on marketplace, website, advertising, social, and print requirements.
- Drone Video and Photography ServicesCapture aerial footage or imagery where legally and operationally appropriate for the project.
- YouTube Channel Strategy & ContentDefine channel purpose, audience, formats, publishing plan, production requirements, and measurement so YouTube content supports a clear business objective.
Content marketing and lifecycle
Search, website, email, sales, localization, and editorial assets connected to specific audiences and funnel stages.
- Content Strategy & Editorial ProductionBuild an editorial and distribution system around audience questions, search intent, commercial priorities, and measurable actions, then produce approved articles, comparisons, guides, and supporting assets.
- SEO Content WritingProduce search-informed pages and articles based on a defined brief, audience, query, and internal-linking plan.
- Copywriting ServicesWrite website, campaign, advertising, product, email, and sales copy around a clear message hierarchy and action.
- Translation ServicesTranslate and localize approved content for target languages and markets using review workflows appropriate to the subject matter.
- Email & Lifecycle MarketingPlan, design, build, test, and report campaigns plus welcome, abandonment, post-purchase, replenishment, and win-back automations for acquisition, conversion, and retention.
- Outbound MarketingDevelop targeted outreach programs using qualified lists, messaging, cadence, routing, and reporting.
eCommerce marketing
Store acquisition, conversion, merchandising, retention, and reporting across direct-to-consumer commerce platforms.
- eCommerce OptimizationImprove navigation, merchandising, product pages, checkout, offers, and retention using behavioral and commercial evidence.
- eCommerce SEOImprove category, collection, product, technical, and internal-linking structures for commerce search visibility.
- eCommerce PPCManage paid search, shopping, display, and retargeting around product economics, inventory, and conversion data.
- Shopify SEOOptimize Shopify themes, collections, products, metadata, internal linking, indexation, and site performance.
- Shopify Web DesignDesign and build Shopify storefronts with structured product, collection, merchandising, app, and checkout requirements.
- eCommerce Web DesignCreate responsive commerce experiences focused on product discovery, trust, conversion, and maintainability.
- Merchandising and pricingOrganize collections, bundles, offers, and pricing tests to improve product discovery and order economics.
- Retention and subscriptionDesign repeat-purchase, subscription, replenishment, loyalty, and win-back programs measured by customer cohorts.
Online marketplace marketing
Marketplace setup, listing content, advertising, brand assets, account operations, and performance management.
- Marketplace Strategy & ManagementCoordinate marketplace selection, listing standards, advertising, operations, content, and reporting across relevant platforms.
- Amazon Seller ConsultingAdvise on account structure, catalog, operations, pricing, fulfillment, advertising, reporting, and issue prioritization.
- Amazon SEO & Listing OptimizationImprove titles, bullets, attributes, backend terms, imagery, category completeness, and other listing elements around marketplace search behavior and platform rules.
- Amazon Advertising ManagementBuild and manage Sponsored Products, Sponsored Brands, Sponsored Display, search terms, bids, budgets, and related campaign structures against defined targets.
- Amazon Storefront, A+ Content & BrandingDesign Store pages, Brand Story and A+ modules, comparison content, and cohesive marketplace assets using approved brand standards and Amazon requirements.
- Amazon Posts ManagementPlan, create, publish, and evaluate Amazon Posts content aligned with product and brand priorities.
- Amazon DSP Advertising ManagementPlan and manage Amazon demand-side campaigns with defined audiences, inventory, creative, frequency, and measurement.
- Walmart MarketplaceSupport onboarding, catalog setup, content, advertising, operations, and performance management for Walmart Marketplace.
- Target Plus MarketplacePrepare catalog, content, operations, and integration requirements for eligible Target Plus marketplace participation.
- eBay MarketplaceSet up and improve eBay listings, categories, item specifics, store presentation, promotions, and operational workflows.
- Amazon Reviews & Account HealthBuild compliant review-request and response workflows while monitoring suppressed listings, policy warnings, unauthorized changes, and account-health issues.
Reputation and customer reviews
Review, listing, response, and reputation workflows that help businesses understand and manage public customer feedback.
- Online Reputation ManagementMonitor public brand mentions, listings, reviews, and response needs, then coordinate documented improvement actions.
- Customer Review ManagementOrganize compliant review requests, monitoring, routing, response standards, escalation, and recurring issue analysis across selected platforms.
- Listings ManagementMaintain consistent business names, addresses, phone numbers, hours, categories, and profile details across relevant directories.
- Survey Campaign ManagementPlan and administer customer surveys with defined questions, distribution, analysis, and action ownership.
Traditional and broadcast advertising
Radio, television, mail, and integrated campaign planning connected to a measurable offer and response path.
- Radio AdvertisingPlan audience, markets, stations, schedule, script, production, call to action, and response tracking for radio campaigns.
- Television AdvertisingDevelop television campaign strategy, media requirements, creative specifications, call to action, and measurement approach.
- Direct Mail MarketingCoordinate audience targeting, offer, format, creative, production, mailing, response handling, follow-up, and attribution for physical mail campaigns.
PRODUCT DEVELOPMENT
Product development
Research, design, engineering, prototyping, brand identity, packaging, and manufacturing readiness.
Market research
Before tooling money gets spent, we find out whether the thing should exist.
- Category and opportunity sizingWe size the addressable category, map price bands, and identify where margin actually sits — so you know the ceiling before you commit to a mould.
- Competitive teardownReview representative competing products and document construction, materials, feature choices, packaging, and likely manufacturing considerations to inform the requirements.
- Demand and review-mining analysisWe read the one- and two-star reviews on competing products at scale and turn recurring complaints into a requirements list.
Product design
Industrial design that survives contact with a factory.
- Concept developmentThree to five distinct directions, sketched and rendered, each with a rough part count and manufacturing route so you can compare on cost and not just looks.
- Industrial design and CMFForm, ergonomics, and the colour/material/finish spec — including the Pantone and texture callouts your factory will actually be held to.
- Design for manufacture reviewWe take the design back apart looking for undercuts, wall-thickness problems, and tolerance stack-ups before they become tooling change orders.
Mechanical design and engineering
Production-intent CAD, drawings and tolerances.
- Production CAD and detailingParametric models built to be handed to a toolmaker, with a full drawing package: GD&T, critical dimensions, and a bill of materials.
- Tolerance and fit analysisStack-up analysis across mating parts so assemblies close correctly at the extremes of the tolerance band, not just at nominal.
- Material selectionResin and alloy selection weighed against cost, cycle time, regulatory requirements and end-of-life — with named grades, not categories.
Electronic design
Schematic through to a board a contract manufacturer can build.
- Schematic and PCB layoutCircuit design and board layout with component selection driven by real availability, not just the ideal part.
- Firmware developmentEmbedded firmware, power management and any radio stack the product needs, written to be field-updatable.
- Compliance pre-testingIdentify likely electrical and radio compliance requirements and coordinate appropriate pre-compliance checks before formal third-party testing.
Software development
The app, dashboard or cloud layer that ships with the hardware.
- Companion app developmentiOS and Android apps for connected products, including pairing flows, which is where most connected hardware loses its customers.
- Backend and device cloudDevice provisioning, telemetry and account infrastructure sized for your actual unit forecast rather than a hypothetical one.
- Test and QA automationAutomated regression suites so firmware and app updates do not quietly break the product after launch.
Brand identity
A name and identity that clears trademark and survives a 200-pixel thumbnail.
- Naming and trademark screeningCandidate names run through a preliminary knockout search before you fall in love with one that is already registered in your class.
- Identity systemLogo, type, colour and layout rules, tested at the sizes it will actually be used — a marketplace thumbnail and a moulded-in logo included.
- Brand voice and messagingThe claims you can defend, the words you use for the product, and the ones you avoid for regulatory reasons.
Packaging design
Structural and graphic packaging that passes drop tests and marketplace rules.
- Structural packagingDevelop carton, insert, and protection concepts around the product, distribution route, retail needs, and agreed testing requirements.
- Retail and marketplace graphicsPrint-ready artwork meeting both retailer planogram specs and Amazon frustration-free packaging requirements where relevant.
- Regulatory markingCountry-of-origin, recycling, safety and barcode marks placed correctly for each market you sell into.
Manufacturing and sourcing
Factory selection, tooling and the quality system that keeps units consistent.
Prototyping and testing
Physical parts in hand at each decision point.
- Rapid prototypingSLA, SLS and CNC parts for form and fit review, generally back within a week of releasing files.
- Functional and durability testingCycle, drop and environmental testing against a written protocol, so failures show up in your hands rather than a customer's.
- User testingModerated sessions with people from your actual buyer group, recorded and cut to the moments that should change the design.
Intellectual property
Coordination with your counsel — we prepare, they file.
- Prior-art and freedom-to-operate searchingPatent and design-registration searching to flag obstacles early. We prepare the evidence; your attorney gives the legal opinion.
- Filing supportDrawings, specifications and technical descriptions prepared to the standard your patent attorney needs to file.
- Marketplace brand protectionAmazon Brand Registry enrolment and takedown workflow for counterfeit and hijacked listings.
eCommerce build
The store, the listings, and the systems behind them.
- Storefront buildShopify or WooCommerce builds with the checkout, subscription and tax logic configured — not just a theme installed.
- Marketplace listing setupAmazon, Walmart and Target Plus listings built with correct category attributes, variation structure and A+ content.
- Inventory and fulfilment integrationConnecting your store, 3PL and marketplaces so stock counts stay accurate across channels.
SOURCING & PROCUREMENT
Sourcing and procurement
Supplier sourcing, comparable quotations, due diligence coordination, quality planning, production communication, and delivery planning.
Project Assessment
Translate the product, commercial target, quantity, quality expectations, timeline, and delivery requirements into one sourcing brief before suppliers are approached.
Supplier Sourcing
Identify and compare suppliers against the approved product, volume, quality, timing, certification, capacity, and commercial requirements, then coordinate the agreed qualification steps.
Quote Comparison & Negotiation
Normalize supplier quotations so price, tooling, minimum quantities, payment terms, lead times, packaging, and exclusions can be compared on the same basis, then support commercial discussions.
Supplier Due Diligence
Coordinate collection and review of supplier business information, relevant certifications, production capabilities, references, and third-party verification steps approved for the project.
Quality Control & Inspection
Define inspection criteria and coordinate appropriate production-stage or pre-shipment quality checks according to the approved project scope.
Production Coordination
Maintain an agreed production schedule, decision log, sample approvals, issue list, and supplier communication cadence so open items are visible before they affect delivery.
Warehousing & Consolidation
Plan consolidation, storage, carton labeling, delivery sequencing, and handoff requirements with approved logistics partners when products or components come from multiple suppliers.
Freight, Import & Delivery Planning
Freight booking, HS classification, duty estimation and customs paperwork through to your warehouse or an FBA facility.